Read my approach for CRO and how I set up A/B tests

In my Digital Marketing career, I initially began by specializing in SEO and Analytics. However, my focus shifted towards Conversion Rate Optimization (CRO) starting in 2011 and has remained in that field ever since.

Understand your user needs and journey before turning into conversion

How I identify user needs

To better understand the user needs I ask the following 4 questions:

1. What is the purpose of the user?
2. Which questions does the user have?
3. What barriers and fears can I remove?
4. How can I motivate the user?

Here is an example how I used it for the Goboony case

• 1. What is the purpose of the visitor?
• 2. What questions does he have at that moment?
• 3. What barriers and fears can I remove?
• 4. How can I motivate him?

Read more about CRO approach.

Experience with setting up A/B test

I set up hundreds of A/B tests from scratch across various testing platforms, including Google Optimize, Optimizely, Visual Website Optimizer, AB Tasty, and Adobe Test & Target.