In my Digital Marketing career, I initially began by specializing in SEO and Analytics. However, my focus shifted towards Conversion Rate Optimization (CRO) starting in 2011 and has remained in that field ever since.
Understand your user needs and journey before turning into conversion
To better understand the user needs I ask the following 4 questions:
Read more about CRO approach.
I set up hundreds of A/B tests from scratch across various testing platforms, including Google Optimize, Optimizely, Visual Website Optimizer, AB Tasty, and Adobe Test & Target.
During my teenage years, I self-taught coding starting with HTML and CSS. I build my first A/B test in 2010.