Optimize for ECCO USA & Global

For online shoe retailer ECCO. USA 🇺🇸 & Global 🌎

Case: ECCO Shoes USA & Worldwide

Undertook project management for ECCO Shoes, a renowned online shoe retailer, primarily catering to the US market but with influence extending to other international markets such as France and Australia.
Implemented a continuous improvement strategy through rigorous testing, focusing on high-impact experiments prioritized using the PIE (Potential, Importance, Ease) framework.
Collaborated closely with ECCO's Digital Marketing team to align our testing strategies, ensuring there were no conflicting tests that could skew results.
Worked hands-on with the UX, Visual Design, and qualitative research teams to set up tests, contributing directly to ECCO's digital marketing efforts.
Successfully increased the frequency of testing by setting up a structured framework which facilitated better collaboration and streamlined the process of moving from ideas to actual A/B tests.
Managed ideas and experiments within the Effective Experiments platform and set up A/B tests in Google Optimize.

At Emakina, a leading global digital marketing agency, I was assigned to the ECCO Shoes account. Drawing upon my skills in project management, digital marketing, and adeptness in A/B testing, I played a vital role in ECCO's digital growth trajectory.
In this role, I established a robust, continuous improvement strategy by utilizing comprehensive testing methods and prioritizing high-impact experiments with the PIE (Potential, Importance, Ease) framework. This approach directly led to data-driven insights, fostering more effective marketing strategies.
Working within a diverse team, I facilitated the process of brainstorming ideas and translating them into actionable experiments within the Effective Experiments platform.
My work also included the technical aspect of setting up A/B tests using Google Optimize, enabling us to reliably measure the impact of our different marketing approaches.
The combination of strategic planning, collaboration, and hands-on technical work I performed at Emakina has prepared me well for future roles in the digital marketing space.