Situation

The 🇳🇱 car insurance market is highly competitive, with a cost per click of up to €15. In order to maximize the effectiveness of each traffic channel and the coordination between them, we implemented a conversion attribution method for Zelf.nl 🇳🇱.

Zelf.nl (nowadays have a new business proposition) was a client of digital marketing agency OrangeValley 🇳🇱

Results

• Set up a conversion attribution method to set realistic targets (number of sold insurances and cost per sold insurances) per traffic channel like Display ads and Google ads.

Highlights