Improving for one of the biggest Dutch online retailers for desktop, tablet, smartphone, and app users. Set up 90 A/B tests from idea to developing tests with HTML, CSS, and jQuery. Established an internal Usability Lab for getting quick and fast quality feedback to fill the test backlog and testing big concepts.

Worked with Google Analytics and Optimizely.

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" /> Set up the fundament to increase numbers of experiment and set up an in-house Usability Lab.

</aside>

<aside> <img src="/icons/user-circle-filled_gray.svg" alt="/icons/user-circle-filled_gray.svg" width="40px" /> Position: Conversion Specialist (interim)

</aside>

<aside> 🇳🇱 Zwolle

</aside>