Education － Growth Hacker & Digital Marketing
<aside> <img src="/icons/dress_gray.svg" alt="/icons/dress_gray.svg" width="40px" /> Fashion: Wehkamp, G-Star RAW, WE Fashion, CoolCat, Protest, M&S Mode
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<aside> <img src="/icons/cash_gray.svg" alt="/icons/cash_gray.svg" width="40px" /> Finance: ABN AMRO, Zwitserleven, SNS Reaal, Robeco
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<aside> <img src="/icons/shopping-cart_gray.svg" alt="/icons/shopping-cart_gray.svg" width="40px" /> Retail & Others: OTTO, ECCO US, Pearle, BCC, ANWB, FD Dagblad
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<aside> <img src="/icons/clock_gray.svg" alt="/icons/clock_gray.svg" width="40px" /> Jul, 2020 → Present
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<aside> 🇪🇺 Remote + 🇳🇱 Amsterdam
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Set up a CRO department for this digital marketing agency. Two years later it grew to 5 consultants. I train new hires.
<aside> <img src="/icons/clock_gray.svg" alt="/icons/clock_gray.svg" width="40px" /> Oct, 2021 → April, 2022
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<aside> 🇪🇺 Remote + 🇳🇱 Amsterdam
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For this global digital marketing agency, I worked for online retailer ECCO known for their shoes. Mostly the USA 🇺🇸 market. Learnings were adopted in other markets to like France 🇫🇷, and Australia 🇦🇺. With already running experiments in the past my goal was to improve the process to increase the number of experiments. Working in a diverse team I manage the ideas and experiments in Effective Experiments. I set up the A/B test in Google Optimize.