In my Digital Marketing career, I initially began by specializing in SEO and Analytics. However, my focus shifted towards Conversion Rate Optimization (CRO) starting in 2011 and has remained in that field ever since.
I set up hundreds of A/B tests from scratch across various testing platforms, including Google Optimize, Optimizely, Visual Website Optimizer, AB Tasty, and Adobe Test & Target.
During my teenage years, I self-taught coding starting with HTML and CSS. I build my first A/B test in 2010.
As A/B testing evolved into a more professional practice, I further expanded my coding skills and delved into jQuery. This allowed me to create more advanced experiments, particularly beneficial for dynamic pages such as product pages. I can manipulate elements like product names and prices, ensuring that A/B tests did not disrupt the functionality of the pages.
Check one of my A/B test, sticky call to action button, or see my code of a few old experiments on CodePen.
Growth Hacker & Digital Marketing