I’ve got hands-on experience with setting up Google Ads campaigns. My first experience was in 2008 for side projects. I got the Google Ads certificates since 2011.
In 2010 I set up massive accounts for car insurance company Zelf.nl. Within this highly competitive market with Cost per Click up to €15 we optimize the campaigns and reach the desired Cost per Action (sold insurance). We set up a landing page strategy to be highly relevant.
For my side project Get Super Healthy I set up fully automated email flow with leads via Facebook Ads. This include use of Active Campaign and Zapier.