You know those repetitive tasks? Email blasts, updating social media, sorting leads - imagine if they just took care of themselves. That's where automation comes in. It's a game-changer, freeing up your crew to dive into the big stuff that really moves the needle.
How can you benefit
- Personalized Email Campaigns: Imagine an online retail store. With marketing automation, they can send personalized product recommendations based on each customer's browsing and purchase history. This boosts engagement and potentially increases sales.
- Lead Nurturing: A software-as-a-service (SaaS) company can use automation to guide potential customers through a sales funnel. Automated emails can be sent based on the lead's interaction with the website, providing tailored content like demo videos or case studies, nurturing them towards a purchase.
- Social Media Management: For a digital content platform, managing multiple social media channels can be overwhelming. Marketing automation tools can schedule posts, track engagement, and even respond to common queries, making social media management more efficient.
- Customer Feedback and Surveys: An online education portal can automatically send out surveys and feedback forms post-completion of a course. This helps in gathering valuable insights and improving course content, without manual intervention.
- Abandoned Cart Recovery: E-commerce websites can significantly benefit from automated emails triggered by abandoned carts. These emails can remind customers of what they left behind and can include incentives like discounts or free shipping to complete the purchase.
- Event-triggered Messaging: For a streaming service, automation can send notifications or emails when a user's favorite show releases a new season or episode, keeping the user engaged and informed.
- Onboarding Processes: A financial services company can use automation for customer onboarding, sending a series of welcome emails, helpful resources, and step-by-step guides to using their services effectively.
- Upselling and Cross-selling: For an online gadget store, marketing automation can analyze past purchases and browsing behavior to suggest complementary products, increasing the average order value.
Use (Marketing) Automation to save time on time-consuming receptive tasks. And free up your valuable team members for more efforts with a high impact.
I have worked on automation related projects since 2018. It’s a great process to optimize a flow so it runs fully automatically. This is my favourite project I set up:
Setting up a fully automatic email marketing flow. Every person got his own flow based on interest and behaviour triggers
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Growth Hacker & Digital Marketing
Marketing Automation Cases
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Tools I use for Marketing Automation
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